Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
June 21, 2022 A recent Brand Innovators survey conducted among senior marketers from a cross-section of industries revealed that while a majority are familiar with the general concept of Corporate Trade to solve both supply chain challenges and create media buying
efficiencies, a significant number lack a full understanding of the actual process or the financial benefits. Further, those who understood or were familiar with Corporate Trade were often operating with outdated perceptions.
There are clearly a wide variety of companies who would benefit from deeper insights into Corporate Trade, especially in today’s challenging retail and supply chain environment.
We hope this information will help you better understand the process, help inspire your internal partners, and arm you with questions to ask of your agency when considering using Corporate Trade.
For more information contact us!
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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