Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
We purchase media across all channels and platforms in line with our clients’ media plans, allowing media owners to create incremental demand and stronger advertiser relationships.
Substantial cash flow at a moment's notice
Dependable financial avenue using media
Dual revenue streams with greater yield
Use your premium ad inventory to offset the cost of future needs such as DOOH, pop-up events or promotional swag.
Our 250+ experts manage $1.5B+ annually
Access a wide selection of hotels
Choose premium gifting options
Expert production partners
Events and activations
Businesses across diverse sectors trust our corporate trade solutions to increase media value, optimize spending, and unlock new financial opportunities. Here’s what leaders from various industries have to say.
“Active International helped us turn slow-moving retail inventory into high-value media opportunities. Their solutions allowed us to scale our national campaigns without increasing cash budgets.”
“The corporate trade program allowed our automotive group to repurpose excess assets and reinvest in media more efficiently. Their team understands the industry and delivered real financial value.”
Acting as both a media investment partner and a funding solution, we help fund essential business needs for your business.
We provide premium value for challenged or depreciating capital equipment enabling brands to redirect unlocked value into high-impact media investment. This strengthens financial flexibility and empowers better long-term operational strategy without additional capital burn.
We convert unsold or unused gift cards into higher-than-market-value media credits, unlocking immediate liquidity for your business. This converts dormant stored value into measurable media impact helping you fund campaigns, increase visibility, and accelerate growth without increasing cash spend.
Challenge:
A major television network needed to invest $5MM in network sales but wanted to optimize their cash position and reduce the immediate financial impact on their operating budget.
Solution:
Active invested $5MM directly in the network's sales initiatives. In return, the network issued Active a "right to purchase" $50MM in unrestricted media credits.
Benefits:
The network significantly reduced spending, increased cash flow, and offset budgeted expenses through Active's trade credit system.
This corporate trade partnership delivered a 10x media value multiplier ($5MM investment yielding $50MM in media rights), while enabling the network to maintain operational efficiency and financial flexibility.
Challenge:
A broadcasting station required a new traffic helicopter valued at $1.2MM but wanted to preserve their cash flow and avoid traditional financing that would burden their balance sheet.
Solution:
Active funded the station's $1.2MM purchase of a new traffic helicopter, completely eliminating the need for traditional financing.
Active received $4.8MM in unrestricted media value, while the station acquired critical broadcasting infrastructure without impacting their financial position.
Benefits:
This corporate trade solution delivered immediate operational benefits for the station and exceptional media inventory value for Active.
