Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
July 21, 2021 ANA Financial Conference 2021:
In a session from the 2021 ANA Advertising Financial Management conference, Lisa Bialecki from Rust-Oleum, Empower’s Jessica Eng, and Active’s Cristina Dillow, presented a case study on achieving a successful corporate trade partnership. The team shared their process, execution, and lessons learned; describing how a creative integrated program on the Discovery Networks came to life through the Active trading model.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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