Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 30, 2019 Retailer wanted to create awareness and drive purchase during the holiday season.
Active purchased the previous Spring’s women’s apparel in Trade Credit at full wholesale value. All products were contracted to be sold domestically and internationally through approved channels. Client committed to purchase media and additional areas through Active for a combination of Cash and Trade Credit.
Active, working with the client’s agency, executed a six week campaign on Instagram which targeted potential customers based on purchase behavior, user interests demographics and first party data. Additional media outlets were purchased including: Print, OOH, Digital, Local TV.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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