Optimizing Balance Sheet Management and Execution

Challenge:

A Consumer Electronics Company had excess inventory and dated products.

Solution:

Active provided payment in Trade Credit at above full market value. Client committed to purchase media and travel services utilizing trade credit to augment budget.

Execution:

Working with their agency, Active placed National Television, DRTV, Local Television and Radio and Digital. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal. Utilizing Active’s Travel Group, the client has implemented Corporate Events.

Benefits:

• Client realized above market value for excess inventory and dated products
• Increased media budgets through the Trade Credit program
• Media placement according to established media buying strategy
• Since the initial contract, the client has developed an ongoing relationship with Active