Funding and Offsetting Operating Expenses

Challenge:

Major Financial Services Company was in need of funding to support a sports sponsorship.

Solution:

Active provided incremental cash to the client through a Cash Cross Purchase Program. The client made a commitment to purchase a multiple of the consideration payment in media through Active.

Execution:

Active placed 100% of the client’s network radio along with a portion of their National Cable working with the agency and in-house media team. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

• Client received incremental funding to support the sponsorship
• Media placement according to established media buying strategy
• Since the initial contract, the client has executed repeat transactions