Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
June 1, 2021 A Telecommunications Company had excess inventory in the form of end of life phones.
Active provided payment at full market value in two ways: the Cash Cross Purchase Program and the Trade Credit Program. Client committed to place media through Active at a multiple of the Cash Payment and using a combination of Cash and Trade Credit.
Working with their agency, Active placed National TV, national Audio, Digital and Print. Media was purchased per existing guidelines, specifications, pricing and added value to their media budget. Media posted to guaranteed goal.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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