Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 30, 2019 A CPG company was maintaining a lease on a warehouse that was no longer needed.
Active committed to pay the remainder of the lease through the Cash Cross Purchase Program and found a sub-tenant for the property. Client committed to spend a multiple of the payment in media.
Working with their agency, Active placed National Cable and Local Television. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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