Achieving Financial Flexibility and Converting Assets to Liquid Capital through Corporate Trade

Challenge:

QSR was looking to mitigate gift card fees typically charged back to franchisees.

Solution:

Active funded the purchase of gift cards at above face value. Managed all third party distribution. Client committed to run a multiple of the payment in media and marketing through Active.

Execution:

Working with their agency, Active placed National TV, Local TV and Radio, Digital and Out of Home. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal and 3rd party audited by client.

Benefits:

• Client and franchisees received full revenue from third party gift card usage
• Realized incremental foot traffic and sales
• Media placement according to established guidelines