Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
February 28, 2023 On this episode of the What’s Next Podcast, we speak with Shonel Morrison. Shonel is the Head of Media Strategy at AstraZeneca.
ABOUT SHONEL MORRISON
Shonel has over 10 years of experience in the healthcare marketing industry focused on paid media strategy, planning, and buying. She has expertise in designing media enablement frameworks focused on driving growth in media investment and business impact. In her current role at AstraZeneca, she leads the Global Media Strategy practice and is responsible for creating the vision to shape the future of how AstraZeneca creates key moments with customers utilizing integrated cross-channel experiences.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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