Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
March 25, 2022 As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception. Nielsen’s latest change to the space is the inclusion of Broadband-Only (BBO) homes in the largest markets across the US. In this document we share details about this shift, the impact it’s having on local TV markets, and what you should consider in your local TV plans.
Download the Whitepaper.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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