Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Improving Financial Performance Responsibly at ANA’s 2020 Advertising Financial Management Conference

Improving Financial Performance Responsibly at ANA’s 2020 Advertising Financial Management Conference

Articles
October 6, 2020

Improving Financial Performance Responsibly at ANA’s 2020 Advertising Financial Management Conference

 

Companies are experiencing a lot of pressure around meeting forecasts, managing disruptions in the supply chain, and navigating competing corporate and social responsibilities. We are all tasked with finding new and innovative ways to be profitable. See Active’s executives Kevin Farkas, Chief Risk Officer and Jeff Pappas, SVP, Enterprise Risk Management give a brief overview of how Corporate Trade can help address changes in consumer demand, pivots in corporate asset strategy and challenges to media budgets. They’ll share a very recent example of how one of Active’s client tapped into our model to sell a retail property at asking price while solving a community plight.

 

 

 

ANA Video Link

https://www.ana.net/miccontent/show/id/v-lf-afmc-apr20v-activeinternational

 

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Arthur Wagner
Co-founder & Executive Chairman

Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.

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