Commercial Innovation - Insights | Active International

About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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White papers

Uncovering the Benefits of Corporate Trade

Insights, Success Stories, and Real World Perceptions. A recent Brand Innovators survey conducted among senior marketers from a cross-section of industries revealed that while a majority are familiar with the general concept of Corpora ...

BBO Home Inclusion & Impression-based Buying: What You Need to Know

As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception. Nielsen’s latest change to the space is the inclusion of Broadband-Only (BBO) homes in the la ...

Weekly Viewership Report: May 11 – May 17

Here's a topline update on media week 20 viewership thanks to our research team at Broadbeam. ...

Articles

Streaming Adopts Cable’s Playbook

This article originally appeared in MediaPost. Remember when the streaming platforms, led by Netflix, killed cable? When viewers, voting with their impressions, made it clear they would gladly pay a monthly subscription fee to choose what an ...

What’s Trending In Travel: ‘Paycations,’ More Solo Trips, Cooldowns

This article originally appeared in MediaPost. After an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer spend slowed amid tighter credit conditions. It looked like consumers might ha ...

Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be…

This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The U.S. economy keeps barreling along, driven by strong household demand and business investment. Recession calls are being resc ...

Success stories

Funding Through Cash Cross Purchase Solutions

Challenge: A major financial institution needed funding to support their NASCAR racing team sponsorship. Solution: Active’s exclusive Cash Cross Purchase program provided significant incremental funding for the institution’s sponsorship needs by ...

Creating Value Through Corporate Trade

Challenge: A Telecommunications Company had excess inventory in the form of end of life phones. Solution: Active provided payment at full market value in two ways: the Cash Cross Purchase Program and the Trade Credit Program. Client committed t ...

Transforming Idle Capital Equipment into Media Value

Challenge A major Food Manufacturer had idle industrial machinery as well as short-coded dairy products. Both types of assets would be valued in secondary markets at significantly less than their assessed value. Solution Active purchased the mac ...

Videos

Image of Carl Mayer on About That and special guest Alaina Donnellon from Active International

About That With Carl Mayer: Alaina Donnellon (Episode 10: Political Advertising)

In this episode of About That, Carl Mayer sits down with Alaina Donnellon, SVP Local Media & Print/OOH at Active International, to discuss political ad spending projections for the 2026 midterms and what’s driving the increased spending. ...

About That With Carl Mayer – Episode 6

If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1065113818 About this episode: In this episode of About That, Carl Mayer talks to Alaina Donnellon, SVP Local Media at Active International, ab ...

About That with Carl Mayer – Episode 4

If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1018442560 About this episode: In this episode of "About That," Carl Mayer interviews Steve DeMain, EVP of Sales at Locality, about tren ...

News

Video News 12.18.25: A Huge November For TV

A HUGE NOVEMBER FOR TV How do you fit 103 billion minutes into one day? That’s the cumulative amount of TV viewing this past Thanksgiving, per Nielsen’s monthly “The Gauge” report. Turkey Day also marked the second-highest level of linear ...

Political Advertising in 2026 Will Be A Bumpy Ride

Political ad spending for 2026 is already surging, with totals projected to hit $10.8 billion. In this TVNewsCheck article, Alaina Donnellon, SVP of Local Media & Print /OOH at Active International, breaks down what this early spike means for th ...

Video News 12.04.25: Shoppers Turn Out For Black Friday

SHOPPERS TURN OUT FOR BLACK FRIDAY Across the five days between Thanksgiving and Cyber Monday, 202.9 million consumers did some shopping. It’s a new record, topping the previous high of 200.4 million in 2023 and exceeding last year’s total by ...

Press releases

AMS U.S. Certified a Great Place to Work®, Expanding Global Recognition for Values-Driven Culture and People-First Innovation

PEARL RIVER, NY – June 30, 2025 – AMS (Active Media Services), a global independent media solutions company known for its award-winning culture and innovative brands, has officially been certified a Great Place to Work® in the U.S.—an achieve ...

Active Joins Dawn’s Best-in-Class Portfolio of Specialist Agencies

New York, NY (Nov. 17, 2020) — Active International is excited to join Dawn's fast-growing portfolio of best-in-class, specialist agencies with centralized data science, advanced analytics, and econometric measurement. Recognized as The Mode ...

Active International Named Among Canada’s Most Admired Corporate Cultures

ACTIVE INTERNATIONAL NAMED ONE OF CANADA’S MOST ADMIRED CORPORATE CULTURES Active delivers high employee satisfaction, low turnover and 60%+ top line growth during a disruptive time in the media industry TORONTO (November 28 2019) —&nbs ...