Doing More With Less In 2024
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The shift in how consumers interact with media…
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This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The shift in how consumers interact with media…
BROADCAST TV VIEWING UP FOR NOVEMBER The numbers are in, and Broadcast TV’s viewership share has ticked up for the fourth consecutive…
Award shows, major sporting events and the Summer Olympics are among a rich slate of programming broadcasters can look forward to, offering…
RECORD-BREAKING HOLIDAY SPENDINGIt feels like we talk about this in every edition of Video News, but happily, the news continues to be…
The New Year is almost upon us, and we’re excited to announce the release of our new 2024 broadcast calendar, designed to…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight It’s the final push of the year…
CONSUMERS CONFIDENT DESPITE ECONOMIC CHALLENGESAs the Holiday shopping season approaches, consumer spending projections are getting stronger and stronger. Consumer confidence is high,…
Join us at Brand Innovators’ Marketing Leadership Summit on Thursday, November 16th, 2023 at 12:15 PM PST, where Active’s Corinne Casagrande, SVP,…
LOCAL AD REVENUES PROJECTED UP FOR 2024 Local advertising revenues are projected to grow 8.6% next year, reaching over $175 billion—largely thanks…
This article originally appeared in MediaPost. By Alaina Donnellon | SVP, Local Media, at Active International It’s officially spooky season — that…
SEPTEMBER RETAIL SALES EXCEED FORECASTS Boosted by motor vehicle sales, dining & entertainment spending, and growing consumer confidence, retail sales rose sharply…
Agencies of all sizes are navigating a relentless storm of financial pressures. Namely, increased operating costs –it’s getting more expensive to recruit…