Using AI In Media Planning And Buying
This article originally appeared in TVNewsCheck By Carl Mayer | VP, Integrated Media of Active Entertainment Regardless of your industry, the goal…
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This article originally appeared in TVNewsCheck By Carl Mayer | VP, Integrated Media of Active Entertainment Regardless of your industry, the goal…
TV LEADS IN TRUST AND INFLUENCE A recent study from GfK shows that at all stages of the purchase funnel, from Awareness…
JANUARY TV VIEWING INCREASES January was a great month for TV, as total viewing reached a four-year high. Versus the previous month…
LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable Television remain the most effective media vehicles…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The Federal numbers released last week paint a…
HOLIDAY SPENDING WRAP-UP It was a Happy Holiday season for retailers, with sales growing by 3.8% and reaching a record $964.4 billion.…
CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!”A recent Hub Entertainment study revealed that almost 60% of household entertainment decision-makers would pay for…
We are excited to announce that Arthur Wagner, our Co-Founder and Executive Chairman, has been chosen as an inductee for the 2024…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The shift in how consumers interact with media…
BROADCAST TV VIEWING UP FOR NOVEMBER The numbers are in, and Broadcast TV’s viewership share has ticked up for the fourth consecutive…
Award shows, major sporting events and the Summer Olympics are among a rich slate of programming broadcasters can look forward to, offering…
RECORD-BREAKING HOLIDAY SPENDINGIt feels like we talk about this in every edition of Video News, but happily, the news continues to be…