Video News – 4.18.24
MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising is expected to have increased 3%. It…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Browse insights by category topic and year refined to match your selected search criteria.
MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising is expected to have increased 3%. It…
GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of the most basic, easily definable demographics to…
This article originally appeared in MediaPost. The U.S. economy keeps barreling along, driven by strong household demand and business investment. Recession calls are…
AD-SUPPORTED STREAMING GREW IN FEBRUARY Streamed viewing increased by ten percent last month, largely thanks to growth in FAST (Free Ad-Supported TV)…
This article originally appeared in TVNewsCheck By Carl Mayer | VP, Integrated Media of Active Entertainment Regardless of your industry, the goal…
TV LEADS IN TRUST AND INFLUENCE A recent study from GfK shows that at all stages of the purchase funnel, from Awareness…
JANUARY TV VIEWING INCREASES January was a great month for TV, as total viewing reached a four-year high. Versus the previous month…
LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable Television remain the most effective media vehicles…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The Federal numbers released last week paint a…
HOLIDAY SPENDING WRAP-UP It was a Happy Holiday season for retailers, with sales growing by 3.8% and reaching a record $964.4 billion.…
CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!”A recent Hub Entertainment study revealed that almost 60% of household entertainment decision-makers would pay for…
We are excited to announce that Arthur Wagner, our Co-Founder and Executive Chairman, has been chosen as an inductee for the 2024…