Google + Third-Party Cookies: The Cookie That Never…
By Michael Dobson, Global Chief Digital Officer With Google’s recent announcement reversing its stance on third-party cookies in Chrome, Michael Dobson, our…
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By Michael Dobson, Global Chief Digital Officer With Google’s recent announcement reversing its stance on third-party cookies in Chrome, Michael Dobson, our…
CTV SPENDING EXPECTED TO RISE Connected TV advertising continues to grow in popularity, with more than 60% of advertisers planning to increase…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/989676902 About this episode: In this episode of “About…
TIME SPENT STREAMING SLOWS As premium streaming platforms mature, the average time spent viewing them has started to flatten, with only slight…
HOT DOG! IT’S ALMOST THE FOURTH! Next week, millions of us are going to grill, we’re going to eat, and we’re planning…
In the inaugural episode of "About That", Carl Mayer speaks to Tess Erickson about Involved Media's Connected Audiences Spring Report on Connected…
THEY SAY THE NEON LIGHTS ARE BRIGHT… ON CBS Broadway has fully bounced back from its 2020-21 Covid shutdown, with 35 shows…
This article originally appeared in MediaPost. Remember when the streaming platforms, led by Netflix, killed cable? When viewers, voting with their impressions, made…
AD MARKET CONTINUES TO EXPAND The U.S. ad market has entered its second year of growth, as April was the 13th consecutive…
TV: STILL THE MOST EFFICIENT REACH MEDIUM Compared with Social Media and Digital Video, Television remains the most efficient option for brands…
U.S. MEDIA CONSUMPTION PROJECTED TO INCREASE Despite a small (-0.4%) downtick in time spent with media, the remainder of the year should…
This article originally appeared in MediaPost. After an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer…