Digital Digest 10.16.24
Buyers Can Now Target High-Attention Inventory In The Trade Desk Adelaide’s integration with The Trade Desk allows advertisers to target ad inventory…
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Buyers Can Now Target High-Attention Inventory In The Trade Desk Adelaide’s integration with The Trade Desk allows advertisers to target ad inventory…
Originally posted on MediaVillage By Daniel Senor, Senior Research Analyst, Strategy, Planning & Insights The 2024 Summer Olympic Games in Paris marked…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1018442560 About this episode: In this episode of “About…
HISPANIC VIEWERS FAVOR STREAMING A recent Nielsen report shows that Hispanic viewers spend a greater portion of their TV time watching streaming…
Roku Launches Its Own Self-Serve Ad Platform Roku launched Roku Ads Manager, a self-serve ad platform to tap into rising Connected TV…
32nd group of industry stalwarts will be honored at New York’s Ziegfeld Ballroom on Sept. 26 View original article on NextTV Tonight…
STREAMING: NOW THE DEFAULT FOR MOST VIEWERS When you turn on the TV, what’s your first stop on the nonexistent “dial?” If…
JULY AD SPENDING WAY UP…THANKS OLYMPICS! Boosted by the five days of Summer Olympics coverage that fell in July, the U.S. ad…
PAY LESS BUT SEE SOME ADS? YES PLEASE. Earlier this year, we shared a study that showed audiences were growing more accepting…
by Chris Bassett, SVP, Local Media We’re excited to announce that Jenna Gromack was named a 2024 CYNOPSIS TOP WOMEN IN MEDIA…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/996784432 About this episode: In this episode of “About…
POLITICAL ADVERTISING: WHO’S SPENDING WHAT—AND WHERE As of August 2, Democrats have spent nearly twice as much as Republicans on Presidential campaign…