Digital Digest 11.27.24
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach Viant acquired IRIS.TV, a CTV data platform, to enhance programmatic ad…
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Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach Viant acquired IRIS.TV, a CTV data platform, to enhance programmatic ad…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1031146097 About this episode: In this episode of “About…
VIEWERS WATCHING MORE CONTENT ON FEWER PLATFORMS As total monthly subscription costs begin to approach those of cable, a study from TiVo…
Advertisers Grow Spending in Amazon DSP as Adoption Increases Amazon’s ad revenue, $14.3 billion last quarter, could grow even more if its…
HALLOWEEN SCARES UP SPENDING Shoppers are still spending a ton of money this Halloween—$11.6 billion is projected by the National Retail Federation.…
Top 7 tips to utilize CTV as part of an omnichannel campaign According to IAB Compass, two-thirds of UK households now use…
MODERATE HOLIDAY SPENDING INCREASES PROJECTED The National Retail Federation has released its forecast for Holiday 2024, and they expect a new record…
With Election Day just weeks away, see why Friends and the need to “Pivot!” should be an inspiration for marketers. In this…
Buyers Can Now Target High-Attention Inventory In The Trade Desk Adelaide’s integration with The Trade Desk allows advertisers to target ad inventory…
Originally posted on MediaVillage By Daniel Senor, Senior Research Analyst, Strategy, Planning & Insights The 2024 Summer Olympic Games in Paris marked…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1018442560 About this episode: In this episode of “About…
HISPANIC VIEWERS FAVOR STREAMING A recent Nielsen report shows that Hispanic viewers spend a greater portion of their TV time watching streaming…