Video News 12.19.24
A SUPER DUPER SUPER SATURDAY No matter how early people start their holiday shopping, there always seems to be a mad dash…
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A SUPER DUPER SUPER SATURDAY No matter how early people start their holiday shopping, there always seems to be a mad dash…
AI as a Service: The Future of Digital Advertising AI-powered DSPs, like ViantAI, are revolutionizing programmatic advertising by offering unmatched efficiency, insights,…
NIELSEN: ONE BIG STEP CLOSER TO A SINGLE MEASUREMENT We’ve heard it before, but this time it looks like we might actually…
The New Year is almost here, and we’re excited to share our 2025 broadcast calendar! It includes key broadcast dates for 2025…
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach Viant acquired IRIS.TV, a CTV data platform, to enhance programmatic ad…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1031146097 About this episode: In this episode of “About…
VIEWERS WATCHING MORE CONTENT ON FEWER PLATFORMS As total monthly subscription costs begin to approach those of cable, a study from TiVo…
Advertisers Grow Spending in Amazon DSP as Adoption Increases Amazon’s ad revenue, $14.3 billion last quarter, could grow even more if its…
HALLOWEEN SCARES UP SPENDING Shoppers are still spending a ton of money this Halloween—$11.6 billion is projected by the National Retail Federation.…
Top 7 tips to utilize CTV as part of an omnichannel campaign According to IAB Compass, two-thirds of UK households now use…
MODERATE HOLIDAY SPENDING INCREASES PROJECTED The National Retail Federation has released its forecast for Holiday 2024, and they expect a new record…
With Election Day just weeks away, see why Friends and the need to “Pivot!” should be an inspiration for marketers. In this…