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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

March 20, 2025

Video News 03.20.25: Live Sports Thrive On Streaming

LIVE SPORTS THRIVE ON STREAMING A new report from Hub Entertainment Research shows that fans are growing accustomed to streaming their sports.…

March 19, 2025

Digital Digest 03.19.25

Amazon Shores Up Stronger CTV Position with Complete TV Solution Amazon has introduced Complete TV, a new AI-powered tool within its Demand-side…

March 13, 2025

About That With Carl Mayer – Episode 6

If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1065113818 About this episode: In this episode of About…

March 6, 2025

Video News 03.06.25: Families Value Shared Viewing Time

FAMILIES VALUE SHARED VIEWING TIME A new report from research company Savanta (commissioned by entertainment company Wildbrain) shows that U.S. families rank…

March 5, 2025

Digital Digest 03.05.25

Streaming TV Ad Rates are Falling and Amazon’s the Anchor Amazon’s entry into the streaming ad market has driven costs down, with…

February 20, 2025

Video News 02.20.25: TELEVISION ADS LEAD TO ONLINE…

TELEVISION ADS LEAD TO ONLINE RESEARCH Only a Luddite would deny that the Internet is where consumers go for product information and…

February 19, 2025

Digital Digest 02.19.25

Kevel Extends To Walled Garden Retail Media With Nexta Acquisition Kevel has acquired Nexta, a Copenhagen-based startup, enhancing its on-site retail media…

February 6, 2025

Video News 02.06.25: Streamers To Outspend Commercial Broadcasters…

STREAMERS TO OUTSPEND COMMERCIAL BROADCASTERS IN ’25 For the first time ever, global content spends by streaming companies are predicted to outpace…

February 5, 2025

Digital Digest 2.5.25

It’s Time for DOOH to Move Beyond the Billboard Digital Out-of-Home (DOOH) advertising is evolving beyond traditional billboards, integrating dynamic content and…

January 23, 2025

Video News 01.23.25

LINEAR STILL LEADS CTV IN AD REACH… Even as Connected TV inches up on Linear in share of TV time (Digital Video…

January 22, 2025

Digital Digest 1.22.25

TikTok Tells Advertisers US Campaigns Will Resume on Sunday After Temporary Pause TikTok resumed its U.S. services after a 14-hour shutdown, informing…

January 9, 2025

Video News 01.09.25

RETAIL ENDED THE YEAR STRONG In advance of their “Big Show” event next week, the National Retail Federation has released some preliminary…