Video News 05.15.25: Paid Media Increases Share of…
PAID MEDIA INCREASES SHARE OF MARKETING BUDGETS With companies reluctant to increase spending during times of economic uncertainty, marketing budgets are expected…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Browse insights by category topic and year refined to match your selected search criteria.
PAID MEDIA INCREASES SHARE OF MARKETING BUDGETS With companies reluctant to increase spending during times of economic uncertainty, marketing budgets are expected…
Did Publishers Waste Time Playing in the Privacy Sandbox? Publishers are relieved as Google pauses its plan to eliminate third-party cookies in…
MOTHER’S DAY SPENDING PROJECTED UP IN ‘25 Consumers are expected to spend $34.1 billion on Mother’s Day gifts this year, according to…
IAB: As brands diversify ad spend, midsize media firms grow fastest Digital advertising revenue grew 14.9% in 2024 to $258.6 billion, driven…
IFFY ECONOMY EGGS ON EASTER SALES The National Retail Federation has released its Easter forecast, and things are looking up for 2025.…
Spotify’s New Ad Exchange is Open for Business Spotify launched its ad exchange (SAX) after six months of pilot testing with The…
WI SUPREME COURT RACE SETS AD SPENDING RECORD If you live in Wisconsin, you don’t need us to tell you there were…
Meet The Netflix Ads Suite, Introduced By Ads VP Nicolle Pangis Netflix’s new Advertising VP, Nicolle Pangis, introduced the Netflix Ads Suite…
LIVE SPORTS THRIVE ON STREAMING A new report from Hub Entertainment Research shows that fans are growing accustomed to streaming their sports.…
Amazon Shores Up Stronger CTV Position with Complete TV Solution Amazon has introduced Complete TV, a new AI-powered tool within its Demand-side…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1065113818 About this episode: In this episode of About…
FAMILIES VALUE SHARED VIEWING TIME A new report from research company Savanta (commissioned by entertainment company Wildbrain) shows that U.S. families rank…