Video News 06.12.25: Record Spending For Dad’s Day
RECORD SPENDING FOR DAD’S DAY The National Retail Federation projects that Father’s Day spending will hit $24 billion this year—topping the previous…
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RECORD SPENDING FOR DAD’S DAY The National Retail Federation projects that Father’s Day spending will hit $24 billion this year—topping the previous…
Pinterest Outlines How To Optimize Your Marketing Approach Pinterest, now with 570 million users, is a powerful platform for product discovery and…
STREAMING SUBSCRIBERS BINGE AND BAIL A recent survey from Ipsos offers a mixed bag of results for streamers. Some good news: Only…
Originally posted on MediaPost By Tom Turner, SVP, Direct Response, Active International A recent study by Advertiser Perceptions revealed that current “economic…
PAID MEDIA INCREASES SHARE OF MARKETING BUDGETS With companies reluctant to increase spending during times of economic uncertainty, marketing budgets are expected…
Did Publishers Waste Time Playing in the Privacy Sandbox? Publishers are relieved as Google pauses its plan to eliminate third-party cookies in…
MOTHER’S DAY SPENDING PROJECTED UP IN ‘25 Consumers are expected to spend $34.1 billion on Mother’s Day gifts this year, according to…
IAB: As brands diversify ad spend, midsize media firms grow fastest Digital advertising revenue grew 14.9% in 2024 to $258.6 billion, driven…
IFFY ECONOMY EGGS ON EASTER SALES The National Retail Federation has released its Easter forecast, and things are looking up for 2025.…
Spotify’s New Ad Exchange is Open for Business Spotify launched its ad exchange (SAX) after six months of pilot testing with The…
WI SUPREME COURT RACE SETS AD SPENDING RECORD If you live in Wisconsin, you don’t need us to tell you there were…
Meet The Netflix Ads Suite, Introduced By Ads VP Nicolle Pangis Netflix’s new Advertising VP, Nicolle Pangis, introduced the Netflix Ads Suite…