Video News 08.21.25: Positive Economic Signs Are Good…
POSITIVE ECONOMIC SIGNS ARE GOOD NEWS FOR ADVERTISERS As expected, tariffs played a role in consumer spending last month, but not in…
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POSITIVE ECONOMIC SIGNS ARE GOOD NEWS FOR ADVERTISERS As expected, tariffs played a role in consumer spending last month, but not in…
The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners As advertisers move their focus from impressions…
DESPITE CHALLENGES, BROADCAST ECONOMY IS STRONG Without big campaign spending to count on and facing competition from other TV platforms, the nation’s…
MLB ALL-STAR EVENTS: WINS FOR FOX, ESPN Last week’s MLB All-Star Game peaked at 8.1 million viewers and averaged 7.2 million, a…
NO CORD? NO PROBLEM FOR LIVE TV American consumers watch in various ways, but 85% of them say that they watch at…
PEARL RIVER, NY – June 30, 2025 – AMS (Active Media Services), a global independent media solutions company known for its award-winning…
NBA FINALS: AD SPEND UP, VIEWERSHIP DOWN This year’s NBA Finals went seven games, and by the time the Thunder walked off…
Four Data Readiness Tips for Retail and Commerce Media Retail and commerce media networks can boost performance by unifying data sources, maintaining…
RECORD SPENDING FOR DAD’S DAY The National Retail Federation projects that Father’s Day spending will hit $24 billion this year—topping the previous…
Pinterest Outlines How To Optimize Your Marketing Approach Pinterest, now with 570 million users, is a powerful platform for product discovery and…
STREAMING SUBSCRIBERS BINGE AND BAIL A recent survey from Ipsos offers a mixed bag of results for streamers. Some good news: Only…
Originally posted on MediaPost By Tom Turner, SVP, Direct Response, Active International A recent study by Advertiser Perceptions revealed that current “economic…