Agency View – Staffing Strategy: The Liquid Workforce
Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
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Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.
Active International, a seven-year business partner with fast-casual restaurant chain Firehouse Subs®, was awarded the 2019 “Vendor of the Year” award on…
This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored…
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing.…
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause…
Challenge: A large Hotel wanted to increase occupancy and revenue by upgrading in room TVs. They were looking for a major brand and…
A Telecommunications Company had excess inventory in the form of end of life phones.
QSR was looking to mitigate gift card fees typically charged back to franchisees.
Retailer wanted to create awareness and drive purchase during the holiday season.
Challenge: Major Grocer / Retailer seeking to sell and realize maximum value for real estate properties no longer viable as store-front locations.…
Challenge: A Pharmaceutical Company had slow moving, short shelf life inventory across multiple brands. Solution: Active provided payment in Trade Credit at…
A Financial Services client was sitting on unused Trade Credits from a defunct corporate trade company.