Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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What’s New

What’s New

Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

October 10, 2019

Active International Expands Into the Direct to Consumer…

Active International announces the formation of Active Ventures Group. Active Ventures Group will incubate and scale new businesses that align with current…

October 2, 2019

Active Stories: Meet Marisa Burton, Director of Marketing…

Marisa Burton, Director of Marketing and Vince Burchianti, CFO talk about how their business, Firehouse Subs, strongly relies on vendor partners to…

October 1, 2019

Active Stories: Don Fox, CEO Firehouse Subs

We asked Don Fox, CEO, Firehouse Subs, one of America’s leading fast-casual restaurant brands with a formidable giving culture, to speak about…

September 23, 2019

Agency View – 2020 Election Year: Navigating 34…

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

August 27, 2019

Active Stories: Meet Fred Blum, Saleen Automotive

If you are a car enthusiast, the name Saleen should conjure up images of Mustangs, fast cars & the LeMans. We sat…

August 16, 2019

Creating Value Through Corporate Trade

The concept that business strategies should be judged by the economic value they create is commonly accepted in the business community.

August 13, 2019

Agency View – The Cost of New Business

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

July 30, 2019

Helping Non Profits Achieve More

Active feels that the arts are a measure & reflection of our civilization. It offers children an opportunity to see life with…

July 17, 2019

Agency View – Staffing Strategy: The Liquid Workforce

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

July 15, 2019

Active International Named Firehouse Subs® 2019 “Vendor of…

Active International, a seven-year business partner with fast-casual restaurant chain Firehouse Subs®, was awarded the 2019 “Vendor of the Year” award on…

May 13, 2019

A Tale of Two Newfronts

This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored…

March 20, 2019

Don’t Let Marketing Personalization Kill Your Brand

Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing.…