Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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What’s New

What’s New

Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

April 8, 2020

Active TV Media News – 4.8.2020

The TVB updated their “Broadcast TV Viewership During Coronavirus” with data through all four weeks of March. Taking a look at 25…

April 2, 2020

Corona Virus Update #3: Retail

Active’s research and analytics team, Broadbeam, continues to dive into the marketplace, this time providing a brief overview of how the unprecedented…

April 2, 2020

Consumers Crave It. Show Them You CARE.

Thoughts on engaging with customers through Covid19.

March 31, 2020

COVID19 Changes in U.S. Marketplaces, Consumer Habits &…

While there’s no one-size-fits-all approach to these challenging times for businesses, the media and research teams at Active International are here to…

March 25, 2020

Corona Virus Update #2: The Economy

During this crisis, there is an overwhelming amount of information regarding stimulus packages, bond purchasing, and other economic jargon. Our research team…

March 23, 2020

Covid19 Media Update #1: Mitigating Risk For Our…

Our research & analytics teams are turning over every stone to try to help fortify client business in these challenging times. We…

March 10, 2020

Active Joined the RAIN Podcast Business Summit

Jason Endres, Associate Media Director of National Audio, shares his key takeaways from the RAIN Podcast Summit last week.

March 3, 2020

Podcasting on the Rise with Measurement Following Suit

In recent months, the industry has taken multiple steps forward to provide brand advertisers more confidence in the medium, with advancements in…

February 26, 2020

Active Stories: Ray Bojanowski, Mattress Discounters, Former Owner…

Ray Bojanowski, Mattress Discounters, Former Owner & CEO talks about value and savings without comprising media reach all put forth by the…

November 28, 2019

Active International Named Among Canada’s Most Admired Corporate…

TORONTO (November 28 2019) — Active International today announced it has been recognized for having one of the most admired corporate cultures…

November 22, 2019

Inventory’s Impact Ripples Throughout the Organization

What are the reasons for inventory management success or failure? To answer that question, we convened a panel of industry experts using…

November 12, 2019

Agency View – ROI on Agency Culture

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.