Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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What’s New

What’s New

Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

May 7, 2020

Active TV Media News – 5.7.20

A curated list of articles covering TV Media and the Pandemic (4/30/20 – 5/06/20).

April 30, 2020

Weekly Viewership Report: April 20 – April 26

Here's a topline update on media week 17 viewership thanks to our research team at Broadbeam.

April 29, 2020

Active TV Media News – 4.29.20

A curated list of articles covering TV Media and the Pandemic (4/23/20 – 4/29/20).

April 29, 2020

Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.

April 27, 2020

Weekly Viewership Report: April 13 – April 19

Here's a topline update on media week 16 viewership thanks to our research team at Broadbeam.

April 23, 2020

Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

April 22, 2020

Providing CARE in Ad Messages: 8 Noteworthy Brands…

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is…

April 17, 2020

Weekly Viewership Report: April 6 – April 12

Here's a topline update on media week 15 viewership thanks to our research team at Broadbeam.

April 15, 2020

Showing CARE: 8 Brands That Are Getting It…

These days, Advertisers are showing their compassionate side and stepping up with reminders that their brands are here to help and will…

April 15, 2020

Active TV Media News – 4.15.2020

CROSS PLATFORM In a Mediapost (4/14) article on media usage, it’s no surprise that we’re all watching more, according to a survey…

April 9, 2020

Weekly Viewership Report: March 30 – April 5

Here’s a topline update of media week 14 viewership thanks to our research team at Broadbeam.

April 8, 2020

Brands Need It. Show Them You CARE.

Thoughts on what Brands must provide though COVID-19.