Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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What’s New

What’s New

Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

May 18, 2020

Transforming Idle Capital Equipment into Media Value

A major food manufacturer had idle industrial machinery as well as short-coded dairy products.

May 14, 2020

Active TV Media News – 5.14.20

A curated list of articles covering TV Media and the Pandemic (5/07/20 – 5/13/20).

May 8, 2020

How Corporate Trade Has Become an Economic Lifeline

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy…

May 7, 2020

Agency View – Keeping Your Agency’s Competitive Edge…

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

May 7, 2020

Active TV Media News – 5.7.20

A curated list of articles covering TV Media and the Pandemic (4/30/20 – 5/06/20).

April 30, 2020

Weekly Viewership Report: April 20 – April 26

Here's a topline update on media week 17 viewership thanks to our research team at Broadbeam.

April 29, 2020

Active TV Media News – 4.29.20

A curated list of articles covering TV Media and the Pandemic (4/23/20 – 4/29/20).

April 29, 2020

Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.

April 27, 2020

Weekly Viewership Report: April 13 – April 19

Here's a topline update on media week 16 viewership thanks to our research team at Broadbeam.

April 23, 2020

Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

April 22, 2020

Providing CARE in Ad Messages: 8 Noteworthy Brands…

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is…

April 17, 2020

Weekly Viewership Report: April 6 – April 12

Here's a topline update on media week 15 viewership thanks to our research team at Broadbeam.