Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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What’s New

What’s New

Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

July 1, 2020

Active TV Media News –7.01.20

A curated list of articles covering TV Media and the Pandemic (6/24/20 – 7/01/20).

June 29, 2020

For American Standard, “Mathvertising” Drives Cost-per-Lead Down 50%…

Seven years ago, American Standard had a problem. How could the kitchen and bath manufacturer continue to grow when the retailers and…

June 17, 2020

Active TV Media News – 6.17.20

A curated list of articles covering TV Media and the Pandemic (6/10/20 – 6/17/20).

June 10, 2020

Active TV Media News – 6.10.20

A curated list of articles covering TV Media and the Pandemic (6/04/20 – 6/10/20).

June 3, 2020

Active TV Media News – 6.03.20

A curated list of articles covering TV Media and the Pandemic (5/27/20 – 6/03/20).

May 27, 2020

Active TV Media News – 5.27.20

A curated list of articles covering TV Media and the Pandemic (5/21/20 – 5/27/20).

May 21, 2020

Weekly Viewership Report: May 11 – May 17

Here's a topline update on media week 20 viewership thanks to our research team at Broadbeam.

May 20, 2020

Active TV Media News – 5.20.20

A curated list of articles covering TV Media and the Pandemic (5/14/20 – 5/20/20).

May 18, 2020

Transforming Idle Capital Equipment into Media Value

A major food manufacturer had idle industrial machinery as well as short-coded dairy products.

May 14, 2020

Active TV Media News – 5.14.20

A curated list of articles covering TV Media and the Pandemic (5/07/20 – 5/13/20).

May 8, 2020

How Corporate Trade Has Become an Economic Lifeline

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy…

May 7, 2020

Agency View – Keeping Your Agency’s Competitive Edge…

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.