Digital Digest 09.25.25
Amazon Expands Its Programmatic Integration With SiriusXM Amazon has expanded its programmatic integration with SiriusXM, enhancing targeting, analytics, and access to first-party…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Browse insights by category topic and year refined to match your selected search criteria.
Amazon Expands Its Programmatic Integration With SiriusXM Amazon has expanded its programmatic integration with SiriusXM, enhancing targeting, analytics, and access to first-party…
EMMY AWARDS SET FOUR-YEAR RATINGS HIGH The biggest winner at last Sunday’s Emmy Awards may have been Paramount Global, as CBS’s telecast…
by James Ferguson, VP, Digital Solutions, Active International We’re pleased to announce that Arlene Quiñones, Active’s Associate Media Director, Digital Solutions, was…
THE BIGGEST FACTOR FOR STREAMING VIEWERS: PRICE Price is still the number one factor when consumers assess the value of a streaming…
POSITIVE ECONOMIC SIGNS ARE GOOD NEWS FOR ADVERTISERS As expected, tariffs played a role in consumer spending last month, but not in…
The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners As advertisers move their focus from impressions…
DESPITE CHALLENGES, BROADCAST ECONOMY IS STRONG Without big campaign spending to count on and facing competition from other TV platforms, the nation’s…
MLB ALL-STAR EVENTS: WINS FOR FOX, ESPN Last week’s MLB All-Star Game peaked at 8.1 million viewers and averaged 7.2 million, a…
NO CORD? NO PROBLEM FOR LIVE TV American consumers watch in various ways, but 85% of them say that they watch at…
PEARL RIVER, NY – June 30, 2025 – AMS (Active Media Services), a global independent media solutions company known for its award-winning…
NBA FINALS: AD SPEND UP, VIEWERSHIP DOWN This year’s NBA Finals went seven games, and by the time the Thunder walked off…
Four Data Readiness Tips for Retail and Commerce Media Retail and commerce media networks can boost performance by unifying data sources, maintaining…