Digital Digest 12.2.25
Target to Launch ChatGPT App with Multi-Item Baskets, Fresh Food Target is launching a beta shopping app inside ChatGPT that lets users…
Active International
Active International
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Target to Launch ChatGPT App with Multi-Item Baskets, Fresh Food Target is launching a beta shopping app inside ChatGPT that lets users…
NRF: IT’LL BE A GREEN CHRISTMAS The National Retail Federation has put out its holiday forecast, and they predict that holiday retail…
LIVE SPORTS DOMINATE PRIMETIME VIEWING Sports broadcasting accounted for one-third of all primetime viewership last month, up from just 11% in August.…
AI Is Helping Brand Safety Break Free From Blocklists Brand safety in digital advertising remains flawed, with brands facing high ad block…
We’re excited to share our 2026 broadcast calendar! It includes key 2026 observances on the front and a three-year overview for 2025,…
RETAIL AND CPG REMAIN THE LARGEST TV ADVERTISERS EMARKETER projects that when 2025 ad spending is tallied, Retail will account for 19%…
TV STATIONS SEE A BRIGHTER 2026 With no global sporting events and few major elections, TV station revenues for 2025 are projected…
Active’s EVP of Media Investment & Innovation, Melissa Moschetti, joined an expert panel for the webinar The Mediaocean Current: TV Advertising’s Next…
Amazon Expands Its Programmatic Integration With SiriusXM Amazon has expanded its programmatic integration with SiriusXM, enhancing targeting, analytics, and access to first-party…
EMMY AWARDS SET FOUR-YEAR RATINGS HIGH The biggest winner at last Sunday’s Emmy Awards may have been Paramount Global, as CBS’s telecast…
by James Ferguson, VP, Digital Solutions, Active International We’re pleased to announce that Arlene Quiñones, Active’s Associate Media Director, Digital Solutions, was…
THE BIGGEST FACTOR FOR STREAMING VIEWERS: PRICE Price is still the number one factor when consumers assess the value of a streaming…