TV & Video News 2.24.22
OTA FUELED BY DIVERSE CONTENT A new study from Horowitz research shows that “getting access to local channels is the main driver”…
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OTA FUELED BY DIVERSE CONTENT A new study from Horowitz research shows that “getting access to local channels is the main driver”…
MEDIA COMPARISONS The GfK 2022 Media Comparisons Study, commissioned by the TVB, looks at multi-media usage and effectiveness, and explores the “different…
SUPER BOWL SHOPPING Numerator, a data and tech company serving the market research space surveyed over 1,800 consumers on their plans for…
YOUTH VIEWERSHIP According to Nielsen, more than 8 in 10 households have at least one internet-connected TV device. And while total viewers…
POLITICAL AD SPENDING Adage kicked off their 2022 campaign trail coverage with information from their Datacenter project; a partnership with Kantar/CMAG. The…
Well, that’s certainly a bleak take. And why wouldn’t it be? Many theaters were closed for the better part of a year—some…
HOLIDAY SALES GROWTH Holiday 2021 retail sales increased 14.1% over 2020, to $886.7 billion, easily beating National Retail Federation (NRF) expectations and…
Following a year beset by COVID, CES 2022 featured the first-ever keynote from a Healthcare Company, Abbott Laboratories.
INTEGRATED MEDIA PLANNING, BUYING, MEASUREMENT In a recent survey by media-buying and planning platform Mediaocean, cross-platform, integrated media issues this year will…
Logistics aside, CES 2022 was as forward-looking and inspiring as previous years. Today’s recap delves into Transportation and Mobility.
HOLIDAY SHOPPING WRAP UP According to Mastercard Spending Pulse, holiday retail sales excluding automotive increased 8.5%, while online sales grew 11% compared…
HOLIDAY SHOPPING CAN STILL BEAT FORECASTS Despite inflation, the resurgence COVID-19 with the omicron variant, and supply chain challenges, “the 2021 holiday…