TV & Video News 4.21.22
LINEAR TV SPENDING “As viewers migrate to digital video, so will ad dollars.” eMarketer suggests that US spending on linear TV ads…
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LINEAR TV SPENDING “As viewers migrate to digital video, so will ad dollars.” eMarketer suggests that US spending on linear TV ads…
RETAIL SALES According to Mastercard Spending Pulse (which reports on national retail sales across all payment types), US non-auto retail sales increased…
As we enter our third year of living in a world with Covid, it’s clear that just about every industry has been…
OTT SERVICE HOPPERS: CHURN PART 1 A new report from Parks Associates found that “Service Hoppers”, people who switch OTT video services…
BBO Home Inclusion & Impression Based Buying As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated,…
As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception.…
RETAIL SALES GROWTH The National Retail Federation (NRF) issued its annual forecast, predicting that retail sales will grow between 6% and 8%…
PREMIUM SVOD SIGNUPS INCREASE According to research company, Antenna, “consumer sign-ups for the lower-cost ad-supported tiers of five major premium subscription-based video-on-demand…
A major financial institution needed funding to support their NASCAR racing team sponsorship.
AVOD SPENDING The top OTT ad spenders for 2021 included brands in the retail, media, tech, and finance industries according to MediaRadar’s…
LOCAL TV SELLS Some “TV industry insiders have been wondering why private equity giants” are showing interest in local TV station groups.…
Expect to see fewer platform exclusives and don’t worry about podcasting moving away from an ad-supported model. Those are two of the…