Funding Through Cash Cross Purchase Solutions
A major financial institution needed funding to support their NASCAR racing team sponsorship.
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
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A major financial institution needed funding to support their NASCAR racing team sponsorship.
AVOD SPENDING The top OTT ad spenders for 2021 included brands in the retail, media, tech, and finance industries according to MediaRadar’s…
LOCAL TV SELLS Some “TV industry insiders have been wondering why private equity giants” are showing interest in local TV station groups.…
Expect to see fewer platform exclusives and don’t worry about podcasting moving away from an ad-supported model. Those are two of the…
OTA FUELED BY DIVERSE CONTENT A new study from Horowitz research shows that “getting access to local channels is the main driver”…
MEDIA COMPARISONS The GfK 2022 Media Comparisons Study, commissioned by the TVB, looks at multi-media usage and effectiveness, and explores the “different…
SUPER BOWL SHOPPING Numerator, a data and tech company serving the market research space surveyed over 1,800 consumers on their plans for…
YOUTH VIEWERSHIP According to Nielsen, more than 8 in 10 households have at least one internet-connected TV device. And while total viewers…
POLITICAL AD SPENDING Adage kicked off their 2022 campaign trail coverage with information from their Datacenter project; a partnership with Kantar/CMAG. The…
Well, that’s certainly a bleak take. And why wouldn’t it be? Many theaters were closed for the better part of a year—some…
HOLIDAY SALES GROWTH Holiday 2021 retail sales increased 14.1% over 2020, to $886.7 billion, easily beating National Retail Federation (NRF) expectations and…
Following a year beset by COVID, CES 2022 featured the first-ever keynote from a Healthcare Company, Abbott Laboratories.