Women Driving Growth in Podcasting
by Jason Endres, Associate Director, National Audio As podcasting continues to grow, many will be surprised who is leading the industry’s steps…
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by Jason Endres, Associate Director, National Audio As podcasting continues to grow, many will be surprised who is leading the industry’s steps…
UPFRONT COMMITMENTS A report by Advertiser Perceptions and The Trade Desk indicates that ad buyers will increase their CTV ad upfront commitments,…
OTA EVOLVES Nielsen’s latest Local Watch Report takes a close look at the increase in over-the-air TV households and their viewing behaviors.…
by Jason Endres, Associate Director, National Audio, Active International Ever since the Serial podcast launched in 2014 and became water-cooler conversation, podcasting…
LINEAR TV SPENDING “As viewers migrate to digital video, so will ad dollars.” eMarketer suggests that US spending on linear TV ads…
RETAIL SALES According to Mastercard Spending Pulse (which reports on national retail sales across all payment types), US non-auto retail sales increased…
As we enter our third year of living in a world with Covid, it’s clear that just about every industry has been…
OTT SERVICE HOPPERS: CHURN PART 1 A new report from Parks Associates found that “Service Hoppers”, people who switch OTT video services…
BBO Home Inclusion & Impression Based Buying As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated,…
As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception.…
RETAIL SALES GROWTH The National Retail Federation (NRF) issued its annual forecast, predicting that retail sales will grow between 6% and 8%…
PREMIUM SVOD SIGNUPS INCREASE According to research company, Antenna, “consumer sign-ups for the lower-cost ad-supported tiers of five major premium subscription-based video-on-demand…