Active TV & Video News 6.29.22
BACK-TO-SCHOOL ANXIETY & INFLATION Inflation concerns are raising parents’ anticipated spending levels, despite most of them shopping the summer sales. Anxiety is…
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BACK-TO-SCHOOL ANXIETY & INFLATION Inflation concerns are raising parents’ anticipated spending levels, despite most of them shopping the summer sales. Anxiety is…
BACK-TO-SCHOOL RETAIL SALES According to Mastercard SpendingPulse, US back-to-school retail sales are forecast to grow 7.5% this year vs. 2021 (excludes auto).…
Insights, Success Stories, and Real World Perceptions. Active International and Brand Innovators set out to gain insights into awareness, engagement, and attitudes…
TV VIEWERSHIP PREFERENCES YouGov released the results of a late-April survey of 1,00 Adult citizens, to understand their preferences around TV and…
NATIONAL & LOCAL AD SPENDING Standard Media Index (SMI) reports that April spending for national linear TV increased 5% vs. a year…
by Jason Endres, Associate Director, National Audio, Active US Karim Kanji, VP, Digital & Emerging Media, Active Canada After partaking in May’s…
US SENATE CAMPAIGN AD SPENDING The Ad Age Campaign Ad Scorecard analysis, in partnership with Kantar/CMAG looked at US Senate campaign spending…
PRE-PANDEMIC CONSUMER BEHAVIORS RETURN From concert attendance to gym measurements and airline travel, consumers are shifting to pre-pandemic activities. According to IRI,…
by Jason Endres, Associate Director, National Audio As podcasting continues to grow, many will be surprised who is leading the industry’s steps…
UPFRONT COMMITMENTS A report by Advertiser Perceptions and The Trade Desk indicates that ad buyers will increase their CTV ad upfront commitments,…
OTA EVOLVES Nielsen’s latest Local Watch Report takes a close look at the increase in over-the-air TV households and their viewing behaviors.…
by Jason Endres, Associate Director, National Audio, Active International Ever since the Serial podcast launched in 2014 and became water-cooler conversation, podcasting…