Active TV & Video News 8.11.22
BACK-TO-SCHOOL SURVEY Data and tech company, Numerator, surveyed approximately 2,400 households for their 2022 Back-to-School Survey, “to understand parent sentiment, shopping plans,…
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BACK-TO-SCHOOL SURVEY Data and tech company, Numerator, surveyed approximately 2,400 households for their 2022 Back-to-School Survey, “to understand parent sentiment, shopping plans,…
STREAMING: ONE-THIRD OF TV VIEWING “Streaming audiences continue to hit record levels, with Nielsen’s The Gauge reporting that streaming now accounts for…
We’re excited to share that Liz Margolis, EVP, Corporate Operations & Planning, has been named a 2022 “CYNOPSIS TOP WOMEN IN MEDIA”…
MOST WATCHED TV The Wimbledon Championships and Major League Baseball topped Inscape’s analysis of most watched (percent share duration, all dayparts) live…
BACK-TO-SCHOOL ANXIETY & INFLATION Inflation concerns are raising parents’ anticipated spending levels, despite most of them shopping the summer sales. Anxiety is…
BACK-TO-SCHOOL RETAIL SALES According to Mastercard SpendingPulse, US back-to-school retail sales are forecast to grow 7.5% this year vs. 2021 (excludes auto).…
Insights, Success Stories, and Real World Perceptions. Active International and Brand Innovators set out to gain insights into awareness, engagement, and attitudes…
TV VIEWERSHIP PREFERENCES YouGov released the results of a late-April survey of 1,00 Adult citizens, to understand their preferences around TV and…
NATIONAL & LOCAL AD SPENDING Standard Media Index (SMI) reports that April spending for national linear TV increased 5% vs. a year…
by Jason Endres, Associate Director, National Audio, Active US Karim Kanji, VP, Digital & Emerging Media, Active Canada After partaking in May’s…
US SENATE CAMPAIGN AD SPENDING The Ad Age Campaign Ad Scorecard analysis, in partnership with Kantar/CMAG looked at US Senate campaign spending…
PRE-PANDEMIC CONSUMER BEHAVIORS RETURN From concert attendance to gym measurements and airline travel, consumers are shifting to pre-pandemic activities. According to IRI,…