Active TV & Video News 10.6.22
DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content. Included are “updated cord-cutting forecasts, Warner Bros.…
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DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content. Included are “updated cord-cutting forecasts, Warner Bros.…
THE MOST SHIPPED SMART TVS Research company Omdia, found that “shipments of smart TVs powered by Android TV and its predecessor TVOS,…
STREAMING BREAKS MORE RECORDS According to Nielsen, streaming claims “35% of total TV usage in August 2022, while audience engagement across platforms…
Active’s James Ferguson, VP Integration Lead, will join Nexstar Digital at next week’s MediaPost webinar (Tuesday, September 27th at 1pm), where the…
TV VIEWERSHIP HABITS As NBC considers handing over its 10 pm hour to local stations, CivicScience took a close look at their…
VIDEO DEVICE AND USAGE STUDY The 2022 Media Devices and Usage Study, conducted by GfK for TVB “attempts to better understand the…
TV AD SPENDING REMAINS STRONG Despite the economic uncertainty brought on by inflation and a potential recession, early reports from multiple sources…
POLITICAL ADVERTISING TO HIT RECORD HIGH A report, based on real-time monitoring of linear TV, local cable, and CTV by analytics company…
BACK-TO-SCHOOL SURVEY Data and tech company, Numerator, surveyed approximately 2,400 households for their 2022 Back-to-School Survey, “to understand parent sentiment, shopping plans,…
STREAMING: ONE-THIRD OF TV VIEWING “Streaming audiences continue to hit record levels, with Nielsen’s The Gauge reporting that streaming now accounts for…
We’re excited to share that Liz Margolis, EVP, Corporate Operations & Planning, has been named a 2022 “CYNOPSIS TOP WOMEN IN MEDIA”…
MOST WATCHED TV The Wimbledon Championships and Major League Baseball topped Inscape’s analysis of most watched (percent share duration, all dayparts) live…