Active TV & Video News 11.3.22
HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as a result of “economic uncertainty and high…
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HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as a result of “economic uncertainty and high…
SHOPPERS TO PURCHASE FEWER GIFTS This holiday season, shoppers are planning to purchase fewer gifts compared to last year; down from 16…
HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”, with Amazon remaining the clear leader (60%…
POLITICAL AD SPENDING According to Kantar’s VP Growth & Strategy, with over $4.5 billion committed to this year’s midterms, “ad spending for…
DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content. Included are “updated cord-cutting forecasts, Warner Bros.…
THE MOST SHIPPED SMART TVS Research company Omdia, found that “shipments of smart TVs powered by Android TV and its predecessor TVOS,…
STREAMING BREAKS MORE RECORDS According to Nielsen, streaming claims “35% of total TV usage in August 2022, while audience engagement across platforms…
Active’s James Ferguson, VP Integration Lead, will join Nexstar Digital at next week’s MediaPost webinar (Tuesday, September 27th at 1pm), where the…
TV VIEWERSHIP HABITS As NBC considers handing over its 10 pm hour to local stations, CivicScience took a close look at their…
VIDEO DEVICE AND USAGE STUDY The 2022 Media Devices and Usage Study, conducted by GfK for TVB “attempts to better understand the…
TV AD SPENDING REMAINS STRONG Despite the economic uncertainty brought on by inflation and a potential recession, early reports from multiple sources…
POLITICAL ADVERTISING TO HIT RECORD HIGH A report, based on real-time monitoring of linear TV, local cable, and CTV by analytics company…