Video News 1.5.23
MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement currencies. Adding “more heat and fervor to…
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MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement currencies. Adding “more heat and fervor to…
NIELSEN’S THE GAUGE: NOVEMBER The latest issuance of The Gauge from Nielsen reports that November was the 2nd highest month in TV…
OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G home Internet services, and other disruptive technologies,…
VIDEO DEVICE USAGE According to data from Parks Associates, TV Sets continue to be the most watched device for video viewing, although…
HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get their holiday shopping done. Between Thanksgiving Day…
Heading into the new year, advertisers need to identify how their audience has transformed because of connected TV, and what that means…
HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do their holiday shopping online this year (80%)…
LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory dominance for years to come given its…
HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as a result of “economic uncertainty and high…
SHOPPERS TO PURCHASE FEWER GIFTS This holiday season, shoppers are planning to purchase fewer gifts compared to last year; down from 16…
HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”, with Amazon remaining the clear leader (60%…
POLITICAL AD SPENDING According to Kantar’s VP Growth & Strategy, with over $4.5 billion committed to this year’s midterms, “ad spending for…