Video News 1.19.23
PANDEMIC-INFLUENCED CONSUMER TRENDS While elements of consumer behavior remain elusive, “the lingering effects of the pandemic could clue marketers in on what’s…
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PANDEMIC-INFLUENCED CONSUMER TRENDS While elements of consumer behavior remain elusive, “the lingering effects of the pandemic could clue marketers in on what’s…
KEY TAKEAWAYS FROM CES Active’s Rob Acquaotta shares his thoughts, insights and “miscellaneous musings” in his two-part series on all the tech…
by Robert Acquaotta, SVP Integrated Media More from CES 2023! And before you judge me for reaching back to a pop song…
By Robert Acquaotta, SVP Integrated Media It’s CES time again! For those of us who geek out on technology and gadgets, Christmastime…
MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement currencies. Adding “more heat and fervor to…
NIELSEN’S THE GAUGE: NOVEMBER The latest issuance of The Gauge from Nielsen reports that November was the 2nd highest month in TV…
OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G home Internet services, and other disruptive technologies,…
VIDEO DEVICE USAGE According to data from Parks Associates, TV Sets continue to be the most watched device for video viewing, although…
HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get their holiday shopping done. Between Thanksgiving Day…
Heading into the new year, advertisers need to identify how their audience has transformed because of connected TV, and what that means…
HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do their holiday shopping online this year (80%)…
LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory dominance for years to come given its…