Video News 3.2.23
2023 PURCHASE FUNNEL STUDY The 2023 Purchase Funnel Study, conducted by GFK for the TVB looked “to identify the importance of media…
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2023 PURCHASE FUNNEL STUDY The 2023 Purchase Funnel Study, conducted by GFK for the TVB looked “to identify the importance of media…
On this episode of the What’s Next Podcast, we speak with Shonel Morrison. Shonel is the Head of Media Strategy at AstraZeneca.…
ANA: TOP MEASUREMENT THEMES At the recent ANA Media Conference held in Orlando, four key themes emerged in panels on measurement. First…
ABOUT EPISODE On this episode of The What’s Next Podcast, Karim speaks with Leon Clark about his background, company values, what Black…
NIELSEN THE GAUGEAccording to Nielsen’s latest The Gauge, Broadcast viewing increased 2.1% over December (though down 6% from January 2022. Streaming holds…
BROADCAST TV LEADS REACH According to the 2023 Media Comparisons Study by GfK and TVB, linear TV reaches more viewers and “has…
NATIONAL LINEAR TV AD SPENDING According to Standard Media Index, December national linear TV ad spending reached approximately $3.7 billion; a 2%…
NON-REAL-TIME CONTENT Enhanced technology opens the door for broadcasters to deliver non-real-time (NRT) content over-the-air. This non-linear delivered content has the potential…
PANDEMIC-INFLUENCED CONSUMER TRENDS While elements of consumer behavior remain elusive, “the lingering effects of the pandemic could clue marketers in on what’s…
KEY TAKEAWAYS FROM CES Active’s Rob Acquaotta shares his thoughts, insights and “miscellaneous musings” in his two-part series on all the tech…
by Robert Acquaotta, SVP Integrated Media More from CES 2023! And before you judge me for reaching back to a pop song…
By Robert Acquaotta, SVP Integrated Media It’s CES time again! For those of us who geek out on technology and gadgets, Christmastime…