Video News 3.30.23
STREAMING GROWTH: SVOD EDITION According to the quarterly report from Antenna, 32% of subscriptions added to premium SVOD streaming services last year…
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STREAMING GROWTH: SVOD EDITION According to the quarterly report from Antenna, 32% of subscriptions added to premium SVOD streaming services last year…
AMERICA’S EASTER SPENDING The NRF expects Easter spending to hit a new record this year at $24 billion. “More people are celebrating,…
STREAMING AWARENESS & UNDERSTANDING According to Hub Entertainment Research’s annual Evolution of Video Branding survey, “the eight leading video streaming services have…
JOINT INDUSTRY COMMITTEE (JIC) REVEALS CERTIFICATION CRITERIA The JIC announced its initial requirements for premium video cross-platform currencies. The requirements include the…
2023 PURCHASE FUNNEL STUDY The 2023 Purchase Funnel Study, conducted by GFK for the TVB looked “to identify the importance of media…
On this episode of the What’s Next Podcast, we speak with Shonel Morrison. Shonel is the Head of Media Strategy at AstraZeneca.…
ANA: TOP MEASUREMENT THEMES At the recent ANA Media Conference held in Orlando, four key themes emerged in panels on measurement. First…
ABOUT EPISODE On this episode of The What’s Next Podcast, Karim speaks with Leon Clark about his background, company values, what Black…
NIELSEN THE GAUGEAccording to Nielsen’s latest The Gauge, Broadcast viewing increased 2.1% over December (though down 6% from January 2022. Streaming holds…
BROADCAST TV LEADS REACH According to the 2023 Media Comparisons Study by GfK and TVB, linear TV reaches more viewers and “has…
NATIONAL LINEAR TV AD SPENDING According to Standard Media Index, December national linear TV ad spending reached approximately $3.7 billion; a 2%…
NON-REAL-TIME CONTENT Enhanced technology opens the door for broadcasters to deliver non-real-time (NRT) content over-the-air. This non-linear delivered content has the potential…