Video News 7.13.23
LOCAL: #1 FOR BREAKING NEWS Over Half of all Americans still turn to local broadcast news, local news websites, or national news…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Browse insights by category topic and year refined to match your selected search criteria.
LOCAL: #1 FOR BREAKING NEWS Over Half of all Americans still turn to local broadcast news, local news websites, or national news…
POLITICAL PRIMARY SPENDING Open Secrets, a non-profit organization that tracks campaign finance spending, projects that close to $1 billion or more, may…
LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that the “daily impressions generated by local broadcast…
POLITICAL AD SPENDING OUTPACING 2020 BY $200 MILLION Broadcast executives are cautiously optimistic about political ad revenue this year. Ad-tracking firm AdImpact…
by Jason Endres, Associate Director, National Audio, Active US The Interactive Advertising Bureau (IAB) hosted its annual podcast upfront earlier in May.…
POLITICALAD SPENDING With the 2024 November election just a year and a half away, the calendar for the presidential primaries is beginning…
LATINX SVOD VIEWERS According to a recent report by Horowitz Research, “76% of Latinx TV content viewers subscribe to at least one…
RECORD SPENDING FOR MOTHER’S DAY A National Retail Federation report found that 84% of US adults expect to celebrate Mother’s Day this…
BROADCASTERS ATTRACTING NEXT GENERATION Broadcasters are “constantly thinking about how to push [their] brand past its traditional boundaries to meet new viewers”…
THE GROWING CASE FOR FAST CHANNELS “The old, independent television business model” has taken on a 21st-century twist, now that “anyone with…
NIELSEN’S NEW LOCAL TV METRICS In a first for the company, Nielsen recently launched comparable reporting of local TV’s OTT streaming apps.…
ABOUT EPISODE On this episode of The What’s Next Podcast, Karim speaks with Donna Speciale about her background and passion for media.…