Video News 9.8.23
TV VIEWERS: “WE’LL WATCH COMMERCIALS” A recent study by Hub Entertainment Research shows that a majority of viewers will choose TV that…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Browse insights by category topic and year refined to match your selected search criteria.
TV VIEWERS: “WE’LL WATCH COMMERCIALS” A recent study by Hub Entertainment Research shows that a majority of viewers will choose TV that…
This article originally appeared on PODCAST NEWS DAILY More than three months into the writers’ strike that has shut down Hollywood production,…
Corinne Casagrande , SVP Strategy, Planning & Insights All summer, retailers have been wondering, will people have any money left after all the…
HO-HO-HOPE YOU’RE READY FOR CHRISTMAS! In our last issue, we addressed Back to School marketing efforts. Here we are, two weeks later,…
This article originally appeared on the 4A’s website. Agencies of all sizes are navigating a relentless storm of financial pressures. Namely, increased…
BACK-TO-SCHOOL STRATEGIES In their report on “everything brands need to know this season”, Ad Age breaks down what to expect this back-to-school…
by Jason Endres, Associate Director, National Audio, Active International Earlier this month, the Screen Actors Guild (SAG-AFTRA) joined the Writers Guild of…
LINEAR TV EFFECTIVENESS The TVB released their 2023 updates to a pair of comprehensive studies conducted by GfK. As in previous years,…
LOCAL: #1 FOR BREAKING NEWS Over Half of all Americans still turn to local broadcast news, local news websites, or national news…
POLITICAL PRIMARY SPENDING Open Secrets, a non-profit organization that tracks campaign finance spending, projects that close to $1 billion or more, may…
LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that the “daily impressions generated by local broadcast…
POLITICAL AD SPENDING OUTPACING 2020 BY $200 MILLION Broadcast executives are cautiously optimistic about political ad revenue this year. Ad-tracking firm AdImpact…