2024 Broadcast Calendar
The New Year is almost upon us, and we’re excited to announce the release of our new 2024 broadcast calendar, designed to…
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The New Year is almost upon us, and we’re excited to announce the release of our new 2024 broadcast calendar, designed to…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight It’s the final push of the year…
CONSUMERS CONFIDENT DESPITE ECONOMIC CHALLENGESAs the Holiday shopping season approaches, consumer spending projections are getting stronger and stronger. Consumer confidence is high,…
Join us at Brand Innovators’ Marketing Leadership Summit on Thursday, November 16th, 2023 at 12:15 PM PST, where Active’s Corinne Casagrande, SVP,…
LOCAL AD REVENUES PROJECTED UP FOR 2024 Local advertising revenues are projected to grow 8.6% next year, reaching over $175 billion—largely thanks…
This article originally appeared in MediaPost. By Alaina Donnellon | SVP, Local Media, at Active International It’s officially spooky season — that…
SEPTEMBER RETAIL SALES EXCEED FORECASTS Boosted by motor vehicle sales, dining & entertainment spending, and growing consumer confidence, retail sales rose sharply…
Agencies of all sizes are navigating a relentless storm of financial pressures. Namely, increased operating costs –it’s getting more expensive to recruit…
U.S. AD MARKET STABILIZING? For the first time in over a year, U.S. ad spending has increased in back-to-back months, with July’s…
As a currency for TV advertising, ratings leave far too much room for inaccuracies. It’s time to speed up the industry’s shift…
Authority Magazine, a Medium publication, interviewed Gemma Atkinson, Active’s Global Chief People Officer, about her “squiggly” career path, the role that corporate…
LOCAL BROADCAST TV: $24 BILLION NEXT YEAR? In a report released on Thursday, BIA Advisory Services has estimated that the local broadcast…