Video News – 10.5.23
U.S. AD MARKET STABILIZING? For the first time in over a year, U.S. ad spending has increased in back-to-back months, with July’s…
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U.S. AD MARKET STABILIZING? For the first time in over a year, U.S. ad spending has increased in back-to-back months, with July’s…
As a currency for TV advertising, ratings leave far too much room for inaccuracies. It’s time to speed up the industry’s shift…
Authority Magazine, a Medium publication, interviewed Gemma Atkinson, Active’s Global Chief People Officer, about her “squiggly” career path, the role that corporate…
LOCAL BROADCAST TV: $24 BILLION NEXT YEAR? In a report released on Thursday, BIA Advisory Services has estimated that the local broadcast…
TV VIEWERS: “WE’LL WATCH COMMERCIALS” A recent study by Hub Entertainment Research shows that a majority of viewers will choose TV that…
This article originally appeared on PODCAST NEWS DAILY More than three months into the writers’ strike that has shut down Hollywood production,…
Corinne Casagrande , SVP Strategy, Planning & Insights All summer, retailers have been wondering, will people have any money left after all the…
HO-HO-HOPE YOU’RE READY FOR CHRISTMAS! In our last issue, we addressed Back to School marketing efforts. Here we are, two weeks later,…
This article originally appeared on the 4A’s website. Agencies of all sizes are navigating a relentless storm of financial pressures. Namely, increased…
BACK-TO-SCHOOL STRATEGIES In their report on “everything brands need to know this season”, Ad Age breaks down what to expect this back-to-school…
by Jason Endres, Associate Director, National Audio, Active International Earlier this month, the Screen Actors Guild (SAG-AFTRA) joined the Writers Guild of…
LINEAR TV EFFECTIVENESS The TVB released their 2023 updates to a pair of comprehensive studies conducted by GfK. As in previous years,…