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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Following a year beset by COVID, CES 2022 featured the first-ever keynote from a Healthcare Company, Abbott Laboratories.

Logistics aside, CES 2022 was as forward-looking and inspiring as previous years. Today’s recap delves into Transportation and Mobility.

I knew going into CES 2021 last week that there would obviously be a focus on health and hygiene. So, welcome to Part 2, my final wrap-up on CES; all things Pandemic Lifestyle.

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is a look at 8 brands that we think are noteworthy.

These days, Advertisers are showing their compassionate side and stepping up with reminders that their brands are here to help and will be there when we all get to the other side of the Covid19 Crisis.

This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we provide the following report to compare and contrast two major players in the digital video arena.

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