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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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As we enter our third year of living in a world with Covid, it’s clear that just about every industry has been affected in some way. It’s equally clear that one of the most upheaved has been the entertainment industry, which had to change its exhibition model in response to a new set of realities.

Well, that’s certainly a bleak take. And why wouldn’t it be? Many theaters were closed for the better part of a year—some never to reopen at all—and attendance may never return to pre-pandemic levels. Of course it’s collapsing!