Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Kevin Farkas for Procurement Foundry

See Active’s executives Kevin Farkas, Chief Risk Officer and Jeff Pappas, SVP, Enterprise Risk Management give a brief overview of how Corporate Trade can help address changes in consumer demand, pivots in corporate asset strategy and challenges to media budgets.

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments altogether.