Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Logistics aside, CES 2022 was as forward-looking and inspiring as previous years. Today’s recap delves into Transportation and Mobility.

Lisa Bialecki from Rust-Oleum, Empower’s Jessica Eng, and Active’s Cristina Dillow presented how they achieved a successful corporate trade partnership.

In our first installment of The Benefits of Incorporating Trade/Barter in a Media RFP, we briefly discussed why more companies are RFP-ing barter companies either while they are conducting an Agency of Record (AOR) search or immediately after. In this second installment, we’ll discuss the specific objectives that can be met through barter.

Kevin Farkas for Procurement Foundry

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments altogether.

Ray Bojanowski, Mattress Discounters, Former Owner & CEO talks about value and savings without comprising media reach all put forth by the strength of our team. Here he shares his Active Story.

The concept that business strategies should be judged by the economic value they create is commonly accepted in the business community.

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