Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
We help brands and agencies unlock incremental ROI by securing added value in
premium linear and digital media through trade.
We purchase inventory.
We fund their unbudgeted expenses
Active shares the benefit with clients in the form of media savings
We help brands and agencies achieve higher ROI by leveraging incremental value across the same premium media they already buy.
Advanced TV, OTT, CTV, VOD & FEP
Social, SEM, Influencer & Branded Content
Sponsorships & Promotions
National & Local Radio Podcasts & Streaming
Magazines, Newspapers, FSI's / Inserts
Billboards, DOOH, Transit & Place-Based
DRTV & Performance Marketing
Network, Cable, Syndication, Local & Unwired TV Network
We collaborate closely with agency partners to execute media to defined terms benchmarks and pricing with clear communication.
Deliver your media plans to your agency’s specifications.
Customized reporting, proof of performance, and post-buy analysis.
Pre-approval of all buys prior to placement.
Independently verified 3rd party audits.
Active International supports agency planning with insights and stronger results while agencies retain control.
Review media plans and goals to determine where we can help.
Create a trade-powered plan based on your needs.
Brand signs-off on the precise media; down to a granular level.
Ongoing optimizations & measurement with proof-of-performance & delivery in full.
