Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
December 16, 2025 In this episode of About That, Carl Mayer sits down with Alaina Donnellon, SVP Local Media & Print/OOH at Active International, to discuss political ad spending projections for the 2026 midterms and what’s driving the increased spending.
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Alaina has over 15 years of experience at Active, specializing in the local video and audio marketplace. She has held positions of increasing responsibility in media buying, strategy and account management throughout her career. As SVP, Local Media, Alaina leads a dynamic team of over 50 media professionals with oversight on all local campaigns. Her role involves close collaboration with internal and external partners to craft strategic solutions, steering Active’s clients through the ever-evolving video and audio landscape.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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