Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 14, 2026 Challenge:
A national retail chain had millions of dollars in unused and unsold gift cards sitting as
liabilities on their balance sheet. Traditional liquidation channels offered only 40-60% of
face value.
Solution:
Active purchased the gift cards at 85% of face value, providing significantly more value than
traditional gift card brokers. The client received Trade Credits that could be applied to
their marketing and operational expenses.
Through our corporate partnerships, the gift cards were distributed through approved
channels, ensuring brand integrity and customer experience remained intact.
Benefits:
The client converted a dormant liability into working capital, funding a complete digital
marketing campaign including social media, programmatic advertising, and email marketing.
The solution became an annual strategy for managing gift card inventory.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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