Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 14, 2026 Challenge:
A telecommunications company was carrying $12M in aged receivables that were proving
difficult to collect through traditional methods. The debt was valued at only 15-20 cents on
the dollar in the secondary market.
Solution:
Active acquired the debt portfolio at 45 cents on the dollar, more than double what secondary
debt buyers were offering. Payment was made in Trade Credits that the client could apply
toward their substantial advertising budget.
Active utilized its network of collection specialists and payment plan administrators to
recover the debt ethically and effectively.
Results:
The client immediately recognized $5.4M in value from assets previously written down. They
deployed the Trade Credits across their annual media plan including national TV, radio,
digital display, and OTT streaming platforms, achieving 100% delivery on all campaigns.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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