Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 13, 2026 Challenge:
A leading food and beverage company had idle industrial machinery and short-coded dairy
products. Both types of assets would be valued in secondary markets at significantly less
than their assessed value.
Solution:
Active purchased the machinery and dairy products at approximately three times their market
value, paid in Trade Credits that they used to part-fund their future media. Through
Corporate Trade partnerships, Active was able to ensure that both the machinery and
short-coded products were resold within industry standards and into approved channels.
Results:
The client avoided a potential loss on the idle machinery and short-coded product, and used
the Trade Credits they received in combination with cash to purchase various portions of
their future planned media, including Nat’l Cable, Unwired and Print. Media 100% posted to
their dollar & weight level goals.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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