Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
December 16, 2025 Political ad spending for 2026 is already surging, with totals projected to hit $10.8 billion. In this TVNewsCheck article, Alaina Donnellon, SVP of Local Media & Print /OOH at Active International, breaks down what this early spike means for the year ahead, including tighter inventory and shifting demand for local advertisers.
If you haven’t already, watch her recent interview on About That with Carl Mayer, where she discusses the dynamics of 2026 political advertising.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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