Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
February 5, 2025 Digital Out-of-Home (DOOH) advertising is evolving beyond traditional billboards, integrating dynamic content and interactive elements to engage audiences in public spaces. This shift allows advertisers to deliver real-time, contextually relevant messages across various venues, including malls, gyms, and transit stations. By leveraging data analytics, DOOH campaigns can target specific demographics and behaviors, enhancing effectiveness and providing measurable results.
See full article on Ad Monsters
Yahoo’s Demand Side Platform (DSP) has become the first to adopt the IAB Tech Lab’s standardized Data Transparency Labels. These labels, presented in a “Nutrition Label” format, provide marketers with detailed, standardized information about audience segments. This initiative aims to enhance transparency and trust in the digital advertising ecosystem, offering advertisers insights into the origin, recency, and segmentation criteria of data used in campaigns.
See full article on Ad Exchanger
Meta has begun testing ads on Threads, allowing selected advertisers in the U.S. and Japan to extend their existing Meta ad campaigns to the platform. This move comes as Threads reaches 300 million monthly active users. Meta aims to integrate ads seamlessly, making them as engaging as organic content. The test will be closely monitored before broader implementation.
See full article on Social Media Today
A study reveals that consumers value Snapchat creators 13% more than those on other platforms, positioning Snapchat as a potential TikTok alternative. 68% of users have seen brand-sponsored content, with 71% finding creators’ opinions relevant during consideration and 70% during purchase. The study suggests that creators can influence brand perceptions and purchases, advising brands to collaborate with creators for more authentic, full-funnel marketing.
See full article on Marketing Dive
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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