Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
December 10, 2024 AI-powered DSPs, like ViantAI, are revolutionizing programmatic advertising by offering unmatched efficiency, insights, and real-time adaptability. These platforms address modern challenges such as channel fragmentation and budget pressures with tools that streamline campaign planning, optimize budgets, and deliver precise, data-driven insights. By integrating automation and strategic intelligence, AI-driven DSPs enable marketers to save time, maximize ROI, and future-proof campaigns. AI is now essential for staying competitive in digital advertising.
See full article on AdMonsters
A recent report on Google search click-through rates (CTR) for Q3 reveals significant industry shifts. Science and Shopping sectors saw notable CTR increases, while Arts & Entertainment declined. Mobile searches now favor informational content over commercial. The report highlights the importance of mobile-friendly designs and suggests focusing on educational material to engage users, especially on mobile devices.
See full article on Search Engine Journal
YouTube’s latest updates include enhancements to BrandConnect, making it easier for creators to connect with brands directly through YouTube Studio. Community Posts now support images in quizzes and new text styles. Additionally, all videos under three minutes are now classified as Shorts, boosting their visibility. These changes aim to improve creator monetization and engagement with their audience.
See full article on Social Media Today
As the creative and user experience director for a marketing agency, David Lachowicz uses AI primarily for user and competitive research, rather than for creating content. AI aids in gathering insights about target audiences and competitors, allowing the team to focus on original work. Tools like ChatGPT and Perplexity help with research, while the individual refines AI-generated output using specific prompts. The goal is to leverage AI for research, enabling humans to focus on creative ideation.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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