Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
November 13, 2024 Amazon’s ad revenue, $14.3 billion last quarter, could grow even more if its ad tech improves. Marketers are increasingly investing in Amazon’s Demand-Side Platform (DSP) due to lower fees and exclusive access to Prime Video ad inventory. While larger advertisers drive DSP growth, smaller ones remain hesitant due to high costs and complexity. Amazon aims to attract smaller advertisers with new features but faces challenges in adoption.
SoundCloud is expanding its programmatic offerings by selling display and video ads through open auctions and private marketplace (PMP) deals, while keeping audio ad sales direct. Programmatic audio remains underdeveloped, especially outside the U.S., making display and video inventory more attractive to advertisers. SoundCloud hopes that showcasing its logged-in user base and first-party data will boost demand across formats, positioning itself for future programmatic audio opportunities as the market evolves.
See full article on Ad Exchanger
Meta is introducing “Flexible Media,” a new ad option that enhances ad performance by offering more creative display choices tailored to user responses. This feature is part of Meta’s larger push towards automated ad processes, which also include its automated Advantage+ campaigns that select the best ads for different users. Flexible Media allows Meta to use various images for different ad placements, aiming to optimize ad delivery and effectiveness.
See full article on Social Media Today
YouTube introduced “Data Stories,” a new feature in its Studio app that provides creators with a visual breakdown of their video’s performance in the first 24 hours. This beta tool aims to help creators identify key performance drivers more easily. Additionally, YouTube is testing a “most relevant” comment filter to highlight important viewer interactions and allowing creators with 4,000+ subscribers to initiate brand partnerships through video linking requests.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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