Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
October 24, 2024 Top 7 tips to utilize CTV as part of an omnichannel campaign
According to IAB Compass, two-thirds of UK households now use connected TV (CTV) devices, creating both challenges and opportunities for marketers. To effectively leverage CTV, advertisers should adopt standards for sustainability, implement cross-channel frequency capping, and utilize comprehensive data strategies. Consistent messaging and new ad formats can enhance audience engagement. Integrating CTV into an omnichannel approach is crucial for optimizing campaign effectiveness and maximizing reach across diverse screens.
See full article: TheDrum.com
IG Chief Recommends Posting Carousels to Improve Reach
Instagram chief Adam Mosseri recommends using carousels, which can now feature up to 20 frames and music, to boost reach on the platform. He noted that carousels tend to generate more interactions, leading to greater visibility. The algorithm may also showcase the next frame if a viewer doesn’t swipe through the entire post. With new features like text overlays and multi-format displays, incorporating carousels into marketing strategies can significantly enhance engagement and reach.
See full article: SocialMediaToday.com
Google shakes up ad auction dynamics for holiday shopping
Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions starting October 2024. Performance Max will no longer automatically outbid Standard Shopping campaigns. Instead, the ad with the highest Ad Rank will be chosen for overlapping campaigns. This adjustment aims to create a more balanced and competitive ad environment for the holiday shopping season.
See full article: SearchEngineLand.com
Amazon’s AI Generator Tool Can Now Create Audio Ads
Amazon’s AI generator tool now allows brands to create audio ads, in addition to images and videos, through its self-service tools. This feature, announced at Amazon unBoxed 2024, aims to enhance advertising efficiency across Amazon’s platforms like Prime Video and Alexa-enabled devices. The tool is part of Amazon’s broader strategy to maintain its leadership in digital advertising and retail media.
See full article: Adweek.com
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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