Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 22, 2025 TikTok resumed its U.S. services after a 14-hour shutdown, informing advertisers that ad campaigns targeting U.S. audiences would restart on Sunday. Despite reinforced infrastructure, TikTok anticipates temporary service instability affecting U.S. advertising. The shutdown followed a federal ban, which was stalled by an executive order from President Trump. TikTok thanked Trump for ensuring no penalties for service providers, allowing the app to continue supporting millions of users and businesses.
The Consumer Electronics Show (CES) 2025 highlighted fierce competition in streaming and ad measurement. Streamers like Disney, NBCUniversal, and Roku showcased new ad products, with a focus on live sports and advanced data tools to attract advertisers. Disney revealed ESPN+ ad options, while Roku expanded its Data Cloud. Measurement players like VideoAmp, Comscore, and iSpot targeted Nielsen’s dominance, with VideoAmp leveraging CES to offer free tools and gain traction.
See full article on Ad Exchanger
Instagram’s chief, Adam Mosseri, outlined the platform’s top priorities for 2025, focusing on “creativity” and “connection.” Instagram plans to enhance its creative tools, particularly through AI, to support original content and help smaller creators gain visibility. It will also double down on messaging, aiming to make content consumption more interactive and social. Expect more emphasis on sharing behaviors, with AI-driven updates and a shift from traditional metrics like likes and follows.
See full article on Social Media Today
Google Ads has introduced new barcode and QR code formats for Promotion Assets, enhancing how customers redeem offers both online and in-store. These new formats support various barcode types and allow QR codes to contain up to 720 characters of text. This update aims to improve cross-channel promotions and increase redemption rates by making it easier for customers to access and use promotional offers.
See full article on Search Engine Land
Amazon has introduced the Amazon Retail Ad Service, an ad-tech solution enabling retailers to manage contextually relevant ad campaigns on their e-commerce sites. Announced at CES 2025, this service allows ads on search, browse, and product pages, with control over creative formats and ad placement. Retailers like iHerb and Oriental Trading Company are already using the service in beta.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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