Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
June 13, 2025 Retail and commerce media networks can boost performance by unifying data sources, maintaining clean and structured data, enabling real-time access, and aligning internal teams. These steps help overcome fragmented data and connectivity issues, allowing for better targeting, improved media efficiency, and enhanced customer experiences in a competitive digital landscape.
See full article on AdExchanger
Legacy brand safety tools are no longer effective in today’s dynamic digital landscape. Broad measures like keyword blocking and domain exclusions fail to prevent ad placements alongside harmful content. The solution lies in contextual alignment—an approach that evaluates content at the page level for tone, sentiment, and relevance. This shift ensures ads appear in suitable environments, offering brands more precise protection and reducing exposure to bad actors and inappropriate content.
See full article on AdMonsters
At TikTok World 2025, TikTok unveiled new ad tools including advanced audience analytics, AI-powered Brand Consideration Ads, and improved creator collaboration via TikTok One. Key updates include Market Scope, which segments audiences by buying stage, and Search Center for AI-driven keyword targeting. The Smart+ system now integrates with Symphony for automated video ads, while Catalog Ads offer tailored product suggestions. These tools aim to enhance targeting, creativity, and performance measurement for advertisers.
See full article on Social Media Today
LinkedIn has introduced new video ad formats to help B2B marketers capture attention and boost brand impact. Key updates include First Impression Ads, Reserved Ads, and expanded Connected TV (CTV) placements. A new Adobe Express integration streamlines video creation with LinkedIn-optimized templates. These tools aim to help marketers stand out in a crowded digital space and connect with professional audiences across platforms
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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